How Candymail Started – The Story Behind the UK’s Favourite Candy Store

Aaron Roberts
How Candymail Started – The Story Behind the UK’s Favourite Candy Store

🍬 From Local Gift Shop to the UK’s Favourite Candy Store

The Story of How Candymail Started (and the Team Behind It)

Candymail was born out of our absolute love for sweets and imported treats.

We launched the site during the pandemic in 2020 — a year that changed everything. Back then, we ran several family gift stores across East Anglia, but the lockdowns forced us to rethink everything.

So, in early April 2020, from our last remaining shop, we tentatively launched something new — a Mystery Box service filled with American candy and snacks, delivered to our local customers.

Gifted Retail Company Ltd, Norwich | Gift Shops - Yell

We had no big expectations — it was just a way to keep going until the world reopened. Everything ran through Facebook Messenger, phone calls, and Instagram. But the demand quickly grew, and it became obvious that we needed a proper website.

With help from our family and friends, Candymail.co.uk officially launched on 23rd April 2020, with just three products. It wasn’t fancy, but it was a start — and you guys showed your love from day one.

Fast-forward to today, and we’ve now served over 300,000 customers across the UK and beyond!
We’ve become the country’s most-visited imported candy store, shipping sweets and snacks from the USA, Japan, Canada, Australia, and more.

https://www.edp24.co.uk/news/20740126.norwich-gift-shop-delivering-mystery-boxes-filled-american-treats/

Exploring the Candy Mall HQ: A Sweet Warehouse Tour


❤️ Our Team Culture

At Candymail, we keep things simple — orders first, teamwork always, smiles guaranteed.

We’re a small, passionate team. When orders are flowing, everyone (yes, even the boss!) jumps in until every parcel is out the door. When things are calm, we peel off to restock, make Mystery Boxes, answer customers, and get ready for the next rush.

No hierarchy, no fuss — just teamwork, respect, and shared pride in what we do.

What We Believe

  • All hands when it matters. If there’s a backlog, we clear it — together.

  • Common sense when it’s calm. Core packers keep the flow, others switch to what’s needed most.

  • Pride in every parcel. Every box is someone’s excitement — we never forget that.

  • Team before titles. We’re lean, friendly, and focused on results.

Our goal is simple:

Finish each day proud, with orders complete and energy left for tomorrow.


🎉 Thank You

From three products in a lockdown to thousands of happy customers today, we couldn’t have done any of it without your support.

Every order, every kind message, and every repeat purchase means the world to us.
We’ll keep putting our heart and soul into making your experience with Candymail as sweet as possible.

Much love,
Aaron & the Candymail Family 💖


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