Why Reese's Peanut Butter Cups are a top selling American Candy

Aaron Roberts
Why Reese's Peanut Butter Cups are a top selling American Candy - Candy Mail UK

Known across the globe, Reese’s Peanut Butter Cups are a much-loved American candy consisting of a delicious peanut butter-filled chocolate cup. With annual sales of $412 million in 2020, Reese’s Peanut Butter Cups were only beaten by M&Ms in the United States for the top selling American candy brand spot.

Today Reese’s Butter Cups are made by The Hershey Company but were actually invented by H.B. Reese way back in 1928. Mr Reese worked for Hershey and left to build his own dream of owning a candy business.

In 1963 the H.B. Reese Candy Company merged with the Hershey Chocolate Corporation and since 1969, Reese’s has been the company’s best-selling chocolate brand.

Reese’s Peanut Butter Cups Facts

  • Reese’s Peanut Butter Cups were originally known as "Penny Cups" because they cost one cent at that time.
  • The first non-original Reese's Peanut Butter Cup variation was launched in 1976, called "Reese's Crunchy", featuring crunchy peanut butter creme, as opposed to the smooth peanut butter creme.
  • In 1987, the first Reese's Peanut Butter Cup, King Size was launched. 
  • Reese’s Peanut Butter Cups slogans over the years have included: -
  • Two great tastes that taste great together (1970’s and 80’s)
  • There's no wrong way to eat a Reese's (1990’s)
  • Not Sorry. Reese's (Introduced in 2018 and remains the current slogan)

Reese’s Peanut Butter Cup Varieties

You can now buy many different variations of Reese’s Peanut Butter Cups, from thins to king size and most Peanut Butter Cups in between! Here’s our list of top Reese’s Peanut Butter Cups, what’s your favourite?

Reese’s Dark Peanut Butter Cups

If you love silky dark chocolate, then Reese’s Dark Peanut Butter Cups need to be the top of your Reese’s list. Are you ready to turn to the dark side?

Reese’s Big Cup Peanut Brittle

Released as a festive edition, Reese's Big Cup Peanut Brittle flavour not only gives you big cups but they are filled with peanut brittle flavoured crème with crunchy peanut butter for extra crunch.

Reese’s White Peanut Butter Cups

Imagine for a moment Peanut Butter Cups wrapped in smooth white chocolate? Then look at the reality, Reese’s White Peanut Butter Cups are here for your pure white chocolate and peanut butter enjoyment.

Reese’s Miniature Cups

Reese’s just got swisher. Reese’s Miniature Cups are all individually wrapped in gold foil, you can take your time unwrapping these Reese’s mini peanut butter cups or see how fast you can get them open! 

Reese’s Big Peanut Butter Cups

If you want bigger, then check out Reese’s Big Peanut Butter Cups. They really are double the size and double the taste! You get extra helpings of peanut butter crème, all wrapped up in Hershey milk chocolate.

Reese’s Peanut Butter Cups Milk Chocolate Thins

They may be thin, but they are super tasty! Reese’s Milk Chocolate Thins are the perfect combination of milk chocolate and peanut butter in a slimmer, but equally delicious cup.

Reese’s Peanut Butter Lovers Kingsize Cups

If you can’t get enough peanut butter, then Reese’s Peanut Butter Lovers Kingsize are right up your street. They are not only twice the size of the regular Reese's Peanut Butter Cups, but come with extra peanut butter.

Reese’s Ultimate Peanut Butter Lovers Cups

Still can’t get enough peanut butter. Here is the answer to your peanut butter prayers, the Ultimate Peanut Butter Lovers Cups have double the peanut butter on both the inside and outside.

Reese’s Mystery Selection Box

Having trouble deciding what your favourite Reese’s Peanut Butter Cups are? Well, we’re here to help with our Reese’s Mystery Selection Box. If you love Reese’s then this is the Reese’s selection box for you. It is filled to the top with America’s finest chocolate and peanut combinations. They also make the make the perfect gift box for Christmas and birthdays.  

At www.candymail.co.uk you can browse the full Reese’s Collection here or read our blog where we ranked the best Reese’s products.

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